Bonobos, the online menswear destination is bringing its unique eCommerce to brick-and-mortar guideshop experience to Philly.
Opening this Friday, Bonobos’ first Philly-area Guideshop has found a home on 1519 Walnut Street in Rittenhouse. Seeing the evolution of Bonobos‘ retail model for exclusively eCommerce-based brand to a hybrid brick-and-mortar concept, as a long time shopper of the brand (search Bonobos here) — I couldn’t be happier for the growth Philadelphia shopping landscape.
To understand the Bonobos Guideshop retail model, imagine the ultimate men’s closet that’s shoppable, however; you’re given your own Guide. Think of the Guide as your own expert personal shopper that will take you through the collection to help you find your fit, style and pretty much anything they have to offer. A profile will be created for you in the Bonobos system, which means you’ll always find the right fit when you shop online. At the end of your visit, you won’t be walking out with a bag, however; within two days everything you’ve purchased will be mailed to your front door (no cash registers, just ipads to complete you orders).
On Sept 1st, Bonobos will be opening a second Philly-area Guideshop at the newly renovated King Of Prussia Mall.
