Known for their iconic Drakkar Noir fragrance, Guy Laroche has just released– Drakkar Essence. This new fragrance was built for the modern guy who is full of confidence, strength, action and energy. All those attributes lead L’Oreal to name Cam Newton, NFL quarterback of the Carolina Panthers and philanthropist, as the face of the new fragrance.
The great thing about this new product launch is that there’s a charity component attached. The Drakkar Essence #showyourpower campaign is purely digital and we all have a chance to get in on the act. By posting images/videos of yourself at your most powerful and confident pose to Instagram, Twitter or Facebook with the #showyourpower tag, you’ll be joining others in showing off their “power poses”.
When you follow @DrakkarEssence on Instagram , Drakkar Essence will donate $5 to the Cam Newton Foundation which benefits underprivileged youth in the arenas of education, athletics and charity/community services programs.
Below you can see that I’m 100% on board with the #showyourpower campaign and I’ve added two of my power poses to Instagram. When fashion and charity come together for a great cause, there’s no reason not to support it and have some fun while you’re doing it!
I took the #showyourpower challenge. While it’s been 6 years since I’ve competed, I feel powerful knowing I still have the wheels to move! Follow @DrakkarEssence and they’ll donate $5 to the @cameron1newton foundation to help empower others. #sponsored
Finishing meetings with clients and feeling the satisfaction of following my dreams makes me feel powerful. When do YOU feel powerful? Show me by posting a video or picture using #showyourpower and follow @DrakkarEssence. Then they’ll donate $5 to the @cameron1newton Foundation to help empower others. #sponsored #style View on Instagram
Post Sponsored by Style Coalition & Drakkar Essence. All opinions/content is my own.