Now Reading
Behind The Brand: Gentry & Rose Denim w/ Aaron Pierce

Behind The Brand: Gentry & Rose Denim w/ Aaron Pierce

Aaron Pierce Designer of Gentry & Rose Denim Philadelphia

[dropcap size=big]W[/dropcap]elcome To Behind The Brand ft Gentry & Rose Denim

Philadelphia-made Denim Brand

In the first installment of Behind The Brand, we’d like to introduce you to Gentry & Rose. At the helm of the Philadelphia-based, made in America denim brand is the mustachioed & tatted owner & lead designer – Aaron Pierce. After spending years as the in-house designer & master fitter at Philadephia-based men’s suiting brand, Commonwealth Proper, Pierce took his talents to the world of American-Made denim. 

Specializing is selvedge ready-to-wear & custom denim, Gentry & Rose is bringing high-end craftsmanship to a Philly market that has been seeing a retail boom over the last 5 years. Tucked away in the back of men’s clothing store, Franklin & Poe in Fishtown, G+R is making a name for itself in Philly menswear landscape. Our goal was to get a better sense of why crafting goods here in Philadelphia was so important to his brand’s ethos. 

Aaron Pierce of Gentry & Rose Denim

MSP: What made you decided to design denim?

AP: Denim has always been my passion – My career in fashion started working for Diesel in the early 2000’s – There I developed a sense for fit. Even though my philosophy on denim has evolved I always look back on my time there as an eye-opening experience. I then moved on to become a denim specialist for Barney’s New York and I was introduced to brands such as Nudie, APC, Naked and Famous, and Raleigh Denim – I owe Barney’s with helping to further my understanding of denim, it’s construction techniques and types (Selvage vs Projectile Loom, etc). Once I finished my tailoring training my business partner and launched Commonwealth Proper, focusing on custom and bespoke suiting – honing my skills with fit, measuring, and pattern making over 8 years before launching Gentry + Rose. 

Aaron Pierce of Gentry & Rose Denim Philly 3

MSP: How have people responded to the process of having custom denim made?

AP: Honestly the response has been overwhelmingly positive – Once people are exposed to the process it’s almost like an a-ha moment. It’s something they’ve always wanted, but never knew existed. When one thinks of custom clothing, suiting and shirting jump to the forefront – denim is at best an afterthought. Denim can be a very, very difficult process for certain people, fit issues being the major hurdle. Often times a client has found a fit they love and it’s been discontinued or they are unable to find the color they are looking for – We are here to provide proper solutions to those problems. It’s also a very cool experience to sit down and have a say in the end product. Being able to choose your fabric, thread, and hardware while sipping on a small batch bourbon during a private shopping experience isn’t so bad either.

Gentry & Rose Denim Philadelphia-made

MSP: How does Philadelphia influence Gentry & Rose?

AP: Philadelphia is my home and it has influenced all of my projects – There’s a refined grittiness to Gentry + Rose that’s without question influenced by Philadelphia – There’s immense beauty in our city, but it’s also a concrete jungle in certain sections. Living and manufacturing in Kensington, I’ve seen it all. Philadelphia is no longer a city on the rise, it has risen – There’s an incredible crop of young talent and many of the pioneers who paved the way are still running successful businesses here. It’s a perfect time to be living and manufacturing in Philadelphia.


Aaron Pierce of Gentry & Rose denim Philadelphia

MSP: You have some collaborations in the pipeline, which one has you most excited?

See Also
Tallia Venezia Suit Separates via Macy's worn by Sabir M. Peele of Men's Style PRo

AP: This is an impossible question to answer, as I’m incredibly excited about all of them. The collaboration with American Trench is exciting because we’re working together on a Tech Denim Jacket that I’ve been dying to release. The collaboration with Commonwealth Proper features Double Dyed Black Tech Denim and a run of Tech Stretch and Light Weight Chambray Button Ups – Craig and I designed the collection together from top to bottom and sourced all the fabric in Los Angeles, which was an awesome experience. The release for Lapstone & Hammer is coming up soon – working with Brian is always great and he always pushes me a little outside of my comfort zone. We are releasing a Brushed Twill Urban Utility Pant in multiple color options, as well as G+R’s first ever Washed Denim. Later this season we’ll have a super limited release with ToBox featuring a traditional raw American Indigo Denim in a classic straight leg fit. 

Visit to see the full run of their ready-to-wear or book an appointment for a custom fit experience. 

Location: 1817 Frankford Avenue, Philadelphia, Pa (

Aaron Pierce in Gentry & Rose Denim PhiladelphiaAaron Pierce in Gentry & Rose Denim PhiladelphiaSaveSave




All Rights Reserved Men's Style Pro 2019

Scroll To Top