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 • Brands To Watch  • Shoe Brands To Watch: Awl & Sundry Online Custom Footwear
Awl & Sundry Custom Shoes

Shoe Brands To Watch: Awl & Sundry Online Custom Footwear

Awl & Sundry, the online custom footwear retailer, recently launched their site and it has been well-received throughout the web. I’m always fascinated by the online custom process, especially in regard to footwear. That being said, I took some time to dig around the site to put together a few pairs for shoes. Before you decide to try your hand at creating your own pair, I’ve created a video tutorial of my experience building a pair of shoes via www.AwlandSundry.com

Site Review

  • The site is rather intuitive in regard to the user experience. There weren’t so many shoe options or details that would make the process overwhelming
  • At this moment the shoe selection is limited to four styles (Oxford, Derby, Monk and Loafer)
  • Within each style, there are customization option for silhouette, materials, stitch and monogramming
  • A few the detail options that I hope to see soon are tassels and kilties (primarily for loafers)
  • Also, the addition of boots would be a major plus
  • You can build a shoe and save your design before you decide to purchase them
  • Currently, only shipping in the US (but, I’m sure there are plans for expansion)
  • Regular prices for your Calf Plain, Calf Grain & Calf Suede is $350
  • When you add exotic materials like Alligator or Ostrich the price will increase to around $600


Below are some screen shots of the site for your review, however; be sure to watch the video above to see the process in action


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Awl & Sundry Site Layout


Awl & Sundry Site Layout


Awl & Sundry Site Layout


Awl & Sundry Site Layout

Be sure to visit www.AwlandSundry.com to design pair of custom shoes just for you and let us know what you think.



Founder & Creative Director of Men's Style Pro, Sabir has a deep passion for menswear and all things manly. Selected as one of the "5 Best Dressed Men In America" by Esquire Magazine in 2010 & as #GQFall 2013 Best Dressed Man. As of 2014, Sabir serves as a freelance brand ambassador & executive stylist for GQ Magazine & GQ Report. Outside of that partnership, Sabir serves as an independent brand consultant as well. Reach me directly at SABIR@MENSSTYLEPRO.COM

Founder & Creative Director